Campaign launches range from amateurish to slick
From the Arizona Capitol Times
Arizona’s 2022 election cycle is taking full shape much earlier than any cycle before it, with 11 candidates already declared for the top two statewide offices.
So far, four Republicans and two Democrats are running for governor, with more expected to jump in any day now. Three Republicans and two Democrats have announced campaigns for the secretary of state race. Each campaign launch from the 11 candidates had a different look and feel to it – most had videos, websites, logos and the whole nine yards.
Several political consultants accepted the Arizona Capitol Times’ invitation to critique the campaign kick-offs and comment on how their candidacies stack up. They made sure to note that campaigns – especially ones that began more than a year before the August 2022 primary – aren’t all about the launch.
